Helping organizations turn complex data into clear, actionable insights.

Welcome! I’m Natalia Arteaga, a bilingual professional with an MBA and a Master’s in Data Science. Fluent in English and Spanish, and proficient in French, I specialize in transforming data into actionable insights to help organizations break down barriers and achieve their goals.

I design dashboards, predictive models, and analytics systems that help teams make smarter decisions — from learning data at Citi to healthcare and marketing analytics projects.

My expertise includes working with tools and techniques essential to data science and analytics, such as Tableau, Python, R, and SQL. I have hands-on experience building machine learning models for predictive analysis, data visualization, and storytelling. Additionally, I’m skilled in data wrangling, feature engineering, and statistical analysis to drive informed decision-making.

I also bring a strong foundation in multi-channel marketing research, strategy, and implementation, with experience in programmatic advertising, email marketing, social media marketing, and SEM. My creative side shines through my proficiency in Adobe Creative Cloud tools, including InDesign, Photoshop, and Illustrator, which I use to complement my data-driven storytelling.

Feel free to explore my resume and view samples of my work as you scroll through. If you have any questions or would like to learn more about my experience, please don’t hesitate to reach out.

Thank you for visiting and I look forward to connecting with you

🎯 Explore my projects here.

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Resume

Natalia Arteaga E.

Email: narteagae(at)gmail(dot)com

Technical Skills

  • Languages & Libraries: Python (pandas, scikit-learn, XGBoost), R
  • Data & Databases: SQL (PostgreSQL), Excel, ETL/data cleaning
  • Visualization: Tableau, Power BI, matplotlib
  • Dev & Tools: Jupyter, Git
  • Other: Machine learning, statistical analysis, A/B testing

EDUCATION

M.S. in Data Science
Eastern University – Philadelphia, PA | Summa Cum Laude | GPA 3.9

MBA, Data Science & Machine Learning
University of Florida – Gainesville, FL | Magna Cum Laude | GPA 3.6

B.S. in Public Relations, Business Administration
University of Florida – Gainesville, FL | Magna Cum Laude | GPA 3.6

Professional eXPERIENce

Data-Driven GTM Strategy & Execution
Plan and launch multi-channel campaigns (SEM/SEO/PPC, social, email) using A/B tests and predictive insights to optimize conversion.

Analytics & Reporting
Build automated dashboards and budget forecasts with SQL, Python, Excel, Salesforce and Tableau/Power BI to track ROI and guide decisions.

Machine Learning & Predictive Modeling
Develop segmentation and propensity-scoring models (scikit-learn, XGBoost) to identify high-value audiences and personalize outreach.

Marketing Automation & CRM
Configure and integrate Salesforce, Terminus, Eloqua, Pardot, MailChimp to orchestrate data pipelines and trigger targeted workflows.

Digital & Content Platforms
Manage WordPress and SharePoint sites, design HTML emails and landing pages, and create visuals in Adobe CC (InDesign, Photoshop, Illustrator, Premiere).

Market Research & Event Promotion
Conduct quantitative and qualitative studies across SMB to enterprise; plan and promote virtual/in-person events with data-backed agendas.

LANGUAGES

  • Fluent in English and Spanish
  • Proficient in French

EXPERIENCE

Vice President, Data & Marketing
Citi │ Apr 2023 – Present

  • Lead global data operations overseeing enrollments of 100,000+ employees across the globe leveraging Python, Excel, Microsoft Access, and SQL. Formulates new approaches handling key stakeholders. Measures success consolidating, analyzing, and reporting data.
  • Works on data governance of learning data creating condensed weekly reports for stakeholders.
  • Owns the creation and data cleansing of the Manager Foundations dashboard, containing training data of all Citi’s new manager’s (5,000+ on a rolling basis) including data cleansing, trend analysis, and KPI development.
  • Create automated, stakeholder-ready reports for executive audiences, improving visibility into training ROI and engagement.
  • Develop data governance practices to ensure consistency and accuracy across multiple business units.
  • Collaborate cross-functionally to build scalable data solutions; volunteer on the internal coders’ team and lead data efforts for the Citi Women’s Network.

Assistant Vice President, Data & Marketing
Citi │ Oct 2020 – Apr 2023

  • Acted as SME of SharePoint and managed reporting for global HR stakeholders, creating and maintaining performance dashboards with Excel and SQL.
  • Designed and launched the Leadership Development Catalog (50,000+ visits) the first one-stop-shop of global leadership development offerings. Managed data analysis, daily maintenance, the evolution of the document, and translations with vendors and regional counterparts.
  • Led a cross-functional team of 5 memers to deliver the Leadership Development Catalog from inception to deployment. Created KPI’s, collecting qualitative and quantitative insights from 100+ employees, and synthesizing findings into executive reports.
  • Assisted with the launch of new global leadership development programs creating coordinated schedules, marketing materials such as banners, flyers, emails, and web pages.
  • Proactively managed schedules of more than 20 hours of interviews with employees across the globe. Consolidated key findings and created a revamped product.

Demand Generation Marketing Manager
FairWarning │ Aug 2019 – Jul 2020

  • Consolidated and analyzed raw data in Excel and created dashboards in Salesforce to execute, optimize, and report on the performance of more than 20 marketing projects targeting small, medium, and enterprise-sized businesses.
  • Created processes in partnership with sales and marketing content managers to capture more than 500 qualified leads. Contributed to the largest quarter of opportunities won and in the pipeline.
  • Led the company’s first layered ABM campaigns creating a process with the sales team and content marketing managers which resulted in opportunities created worth $100,000+.
  • Worked cross-functionally to understand customer and prospect needs and translate those into more than 20 marketing projects using advanced technology systems such as Tableau, Salesforce, Microsoft Office, Google Suite, and Adobe Creative Cloud.
  • Worked across all stages of the funnel and partnered closely with more than five sales executives and four SDR counterparts to ensure the coordination of marketing and sales activities.

Digital Demand Generation Marketing Manager | FairWarning

Tampa, FL. August 2019 – July 2020

  • Executed, optimized, and reported on the performance of more than 20 multi-channel go-to-market campaigns for small, medium, and enterprise-sized businesses, with an emphasis on targeting banks. Leveraged email marketing, social media, display ads, and search campaigns that led to more than 500 qualified leads and contributed to the largest quarter of opportunities won and in the pipeline. Rigorously A/B tested email subject lines, content, and dates sent, as well as advertisements and landing pages to increase conversion rates.
  • Worked cross-functionally to understand customer and prospect needs and translate those into more than 20 high-impact campaigns using advanced marketing technology systems such as Terminus, Salesforce, Pardot, eClincher, the Google Suite, and Adobe Cloud programs.
  • Worked across the marketing organization to produce high-impact growth campaigns to drive prospects from awareness to closure.
  • Led the company’s first layered ABM campaigns and coordinated efforts with the sales team.
  • Worked across all stages of the funnel and partnered closely with sales and SDR counterparts to ensure the coordination of marketing and sales activities.

Marketing Account Specialist | Naylor Association Solutions

Gainesville, FL. April 2017 – August 2019

  • Acted as the marketing department’s contact person and liaison with more than 30 customers and prospects.
  • Conducted market research and analysis of key stakeholders and vertical markets for more than 30 national and international associations, including the largest banking, insurance, and finance associations, as the first step towards a comprehensive marketing and promotions plans.
  • Produced, scheduled, monitored, and enhanced more than 10 social media campaigns in platforms such as Facebook, Twitter, and LinkedIn.
  • Developed, analyzed, monitored, and improved more than 15 marketing campaigns using Google Analytics, SEM, SEO, and display ads.
  • Created, implemented, and evaluated more than 10 email marketing campaigns using Naylor’s email marketing tool and Eloqua focusing on A/B testing, opens, clicks, SEO, HTML design, and landing page success to measure and qualify leads, and for audience development.
  • Trained, oversaw, and mentored three marketing interns, a marketing assistant, and six new marketing account specialists.
  • Effectively utilized PowerPoint, Excel, and Adobe Creative Could tools such as InDesign, Photoshop, Premiere Pro, and Illustrator to create compelling multimedia shared across various platforms including display advertisements, social media platforms, emails, and websites.

Account Executive | UF Alpha PRoductions

Gainesville, FL. August 2016 – July 2017

  • Managed a team of six in charge of staffing and organizing a three-day professional conference called frank.
  • Developed and executed a multifaceted marketing plan involving social media, eNewsletters, and formal meetings.
  • Reached and trained over 150 volunteers using social media, eNewsletters, flyers and training sessions.
  • Oversaw tasks of volunteers over the course of three days.
  • Acted as the spokesperson for the agency and coordinated activities and goals with the client.

Events and Communications Assistant | Florida 4-H

Gainesville, FL. July 2016 – Nov. 2016

  • Managed and created multimedia content including videos, photos and infographics shared on eNewsletters and Facebook, Twitter and Instagram.
  • Drafted and distributed messages shared to more than 2,000 members across the state of Florida.
  • Organized a conference of over 200 people called Four-H University. Coordinated schedules, workshops and entertainment activities.
  • Engaged in web design and graphic design.

Marketing and Communications Account Coordinator (Intern) | David Greenberg Communications

Gainesville, FL. May 2016 – Sep. 2016

  • Developed and managed more than three multi-channel digital marketing campaigns promoting more than three local businesses in the law, restaurant, and health care industries.
  • Developed, managed, and optimized multimedia content using Adobe Cloud programs shared across various social media platforms (Facebook, Twitter, Instagram) using Hootsuite.
  • Engaged in customer relationship management.
  • Worked in web design, graphic design, and SEO.

Marketing and Communications Account Coordinator (Intern) | MacSol Marketing Solutions

Gainesville, FL. May 2015 – Sep. 2015

• Created, edited and scheduled posts on social media for local clients.
• Helped coordinate and promote events using direct mail, social media posts and marketing emails.
• Developed multimedia content shared on various social media platforms such as Facebook and Instagram.
• Content included, but was not limited to, pictures and videos edited on Photoshop, Premiere Pro and Audition.
• Specialized in web and blog design and management

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Contact

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