Virginia Banking is the official publication of the Virginia Bankers Association, whose mission is to enhance the ability of its members to compete effectively and profitably in the marketplace. Virginia Banking is an important part of this mission.
Virginia Banking is read by CEOs, presidents, directors, and other senior managers. The magazine is published quarterly and is circulated to nearly 10,500 recipients.
Each issue of Virginia Banking is devoted to legal, legislative and informational articles related to the state banking industry, technology issues, bank profiles and personnel updates.
New product
I created a marketing video to promote the digital edition of Virginia Banking. I saw an opportunity, and worked with my team to allow companies to sponsor the video. That allowed us to increase our visibility and find a new source to generate profit.
Natalia Arteaga 